Sirena Carpenter
Visual Conversationalist
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#52 Sports Bar & Kitchen

Conceptual work branding a new restaurant to build excitement and anticipation for the grand opening.

Brand collateral including: Banners, table tents, check inserts, and coasters.

I enjoyed this project because of the challenge: Given only a logo, I had to create a tone of voice and creative direction for this restaurant.

When presenting ideas to clients, I walk them through every step of the process so they do not simply see the end result: but WHY and HOW I got there. This project highlights that process.

The Logo

The Logo

This was the only piece I was given when beginning this assignment. I did not create or design this logo, but it served as the only creative "direction" the client had when this project was presented to me.

Initial Thoughts

Initial Thoughts

I like to give an overview of what I've taken from the client in terms of desired results, what we're working with, and where the most potential is. This may include covering color palettes, type treatments, and any obstacles that can be foreseen. 

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Printed Table Tent, Coaster, Check Insert

Printed Table Tent, Coaster, Check Insert

Printed Table Tent, Coaster, Check Insert

Printed Table Tent, Coaster, Check Insert

Printed Table Tent, Coaster, Check Insert

Printed Table Tent, Coaster, Check Insert

Printed: Reverse Side: Check Insert

Printed: Reverse Side: Check Insert