As a New Orleans native, when given the task to create any conceptual campaign, I had to pay homage to the city partially responsible for my love of art, music, and my overall zest for life. This was fun for me because not only is it an annual event close to my heart, but I was able revisit my illustration skills. The Jazz Fest incorporated some of my concepts into their mobile application following this concept pitch.
Illustrated and stylized by me
To be set up at the various sound stages throughout the fair ground consistent with marketing campaign
Incorporated by Jazz Fest following this conceptual campaign, this would help guests navigate the fairgrounds. As the even has grown in popularity, especially with tourists, some direction was needed. Where are the bathrooms? Who's playing next at this sound stage? Where can I find the crawfish etouffee and some rose mint tea? All questions that can be answered with the free app.
Music comprises an integral part of the Jazz Fest experience. Get a sneak peek at the classic music you can hear throughout the Crescent City, as well as top hits from this year's headliners and musician line up for the big event by tuning in to Pandora or Spotify's customized stations!
Tying in with the rest of the branding, the website was given an overhaul, making it cleaner and easier to follow in order to gain all necessary information prior to the Jazz Fest.
